Our work

We have expertise across a wide range of capabilities and industries, specializing in consumer and market insights for the CPG and retail industries.

Capabilities we offer

  • Consumer insights
    • Survey research
    • In-depth interviews/ethnographic research
    • Consumer trends
  • Market research
    • Market sizing
    • Competitive intelligence/benchmarking
    • Customer/competitor expert interviews
    • Syndicated point-of-sale (POS) and household panel data insights (e.g., Nielsen, IRI, SPINS, Kantar, NPD, etc.)
  • Due diligence (PE/VC and corporate)
  • Strategy
    • Pricing, promotion, and pack/price architecture strategy
    • Brand growth, positioning, and portfolio strategy
    • New market entry/go-to-market strategy
    • E-commerce strategy
  • Performance improvement

Industries we serve

  • Consumer Products/Consumer Packaged Goods (CPG)
    • Food
    • Beverage (alcoholic & non-alcoholic)
    • Beauty/Personal Care
  • Retail
    • Grocery
    • Apparel Retail
    • General Merchandise/Specialty Retail
    • Restaurants/Foodservice
    • Travel & Leisure
  • Investment Firms
    • Private equity
    • Venture capital
  • Automotive
  • Financial Services
  • Technology, Media, & Telecom (TMT)